You have a [functional] product, which is a nightmare to use?!
The reason lies probably on the fact that some of the smart guys [senior management] at the product's company higher floors is never using these type of products.
Lately I had in hand a Nokia latest phone [100E. price range] and I found out that you cannot even copy and paste data from one place to another. Nokia, pleaseeee! wake up! everyday we use the copy&paste function on our computers.
Step on others' feet! it is simple to see the world from someone else's eyes. That's emphaty.
Few companies are applying empathy in what they do, many others not! Dev Patnaik (Managing Associate of Jump Associates) explains this concept pretty clearly with straight examples http://video.google.com/videoplay?docid=-4963970830449192524&hl=en# .
[Sure] success is when emphaty is part of the game!
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